Eric Otness
Co-founder · Strategy and design
Has designed websites for everyone from local businesses to multi-million-dollar brands. Leads discovery, messaging, and design, figuring out what makes your company unique, then making the site say it.
About Upwheel
A small website studio for design-driven contractors
Two people, one focus. Strategy, design, content, and development for remodelers and design-driven home improvement companies. You will never be handed to an account manager, because there isn't one.
Our niche
Why remodelers and design-driven contractors?
Remodeling and other design-driven trades sit at an unusual intersection: craftsmanship, design taste, trust, and a major purchase that a couple will argue about over dinner for a month.
A site that lists services and a phone number doesn’t carry that decision. It has to let them see the work, understand how you run a project, and picture their own house in your hands. That’s a narrow problem, and it’s the only one we solve.
How your buyer decides, and what we do about it
- 01
A slow, expensive decision made by two people
So we build pages that hold up on the third visit and win over the skeptical spouse.
- 02
Portfolios get compared before prices do
So we build a portfolio that leads with your best projects, and featured pages that give each one its own story.
- 03
Design taste counts as much as proof of the work
So we build a site whose craft matches yours, since it is the first sample they see.
- 04
Nobody calls until the process makes sense
So we build pages that explain your process and what to expect, so calls start warm.
Personal by design
Staying small keeps us close to the work. Every project gets our full attention, because we’re the ones doing it.
Direct access to the two people doing the work
Scope built around your business, not an oversized marketing program
A collaborative process that starts with understanding your business
The same two people accountable through launch and after
Meet the founders
One of us shapes the strategy and design. The other builds it.
Dylan Roberts
Co-founder · Development and technical
Has been coding since high school and has a background building software professionally. Builds every site we ship and handles the technical side, from performance and reliability to the technical SEO setup.
Hear it from our clients
“Upwheel team was just amazing to work with. They were very patient with me as I was learning new concepts and changing my mind on designs (more than once). I got an amazing website that is helping to grow my business, and the experience to build it was exceptional. I couldn’t recommend them more highly.”
Denny M.
Owner, Red Fox Remodeling
“Upwheel absolutely crushed my website for Solstice Window Cleaning. The difference between where my business was before the new site and where it is now is honestly night and day. The website immediately made my business feel more established and professional, and it’s genuinely helped with the growth of the company.”
Ben H.
Owner, Solstice Window Cleaning
“Upwheel has really been a huge help to my business. We regularly get comments on how awesome our website is. I highly recommend trusting your next project to Upwheel.”
Hudson S.
Owner, Sanders Blinds
“Working with Eric and Dylan is always a pleasure. They are easy to work with and produce amazing results. One of the only designers I have worked with that offers suggestions and critique that will improve your website. He is fully up to date on current trends, so your website will always be beautiful and a great user experience for your audience.”
Ben L.
“If you want something unique, high quality, and hip, work with Upwheel. You will get a real, genuine experience working with this agency. I highly recommend!”
Ben G.
Ready for a website as good as your work?
Tell us where your current site falls short and what you want it to do. We will tell you honestly whether we are the right fit.
- 30 minutes
- No pressure, no obligation
- An honest answer on fit