About us
Your trusted website design partner for the home services industry.
At Upwheel, we ditch the big agency nonsense and get straight to what matters most — building you a powerful website that actually generates leads. No smoke, no mirrors, just real results. We’re a small, capable team that’s committed to helping your business win big online.
Small team. Big impact.
You deserve a partner who’s invested in your success.
You’ve put everything into building your business and deserve a website partner with the same effort and care. At Upwheel, we’re a small, focused team that treats your success like our own. We take the time to understand your goals, tailor your website to help you achieve them, and stay by your side with ongoing support. Your success matters to us, and we’re here to help you reach it.
Our values
The Upwheel difference
You put everything into your business, and deserve a partner who does the same. That’s why our values are built around what matters most to you. They’re the foundation of every website we create and every relationship we build.
Integrity
You deserve a partner you can trust. That’s why we offer transparent pricing, honest advice, and real support. No hidden fees, no empty promises, and no BS. Just a dedicated team that cares about your success.
Reliability
You shouldn’t have to worry about your website. We stay by your side after launch to keep it fast, secure, and performing at its best, so you can stay focused on running your business.
Passion
Your business deserves a website built with real care and pride. Our passion drives us to obsess over the details, go the extra mile, and create websites that aren't just beautiful, but built to perform.
Value
You shouldn’t have to break the bank to get a website that works as hard as you do. We build lead-generating websites at fair prices, with zero hidden costs.
Leadership
Meet the team
Discover the leaders behind Upwheel, where expert website design and development come together to help your business succeed online.
Eric Otness
Co-Founder | Head of Design & Marketing
Eric’s passion for websites began in his early teens when he built websites for fun. Over time, he deepened his expertise by launching his own eCommerce business, where he learned the art of conversion-focused design. That passion eventually turned into a career as a freelance website designer, building a portfolio of successful projects and highly satisfied clients, including work for global multi-million dollar brands. Today, Eric co-runs Upwheel, leading the creative direction and marketing strategy behind our clients' websites.
Dylan Roberts
Co-Founder | Head of Development
Dylan’s love for coding began early, starting as a hobby and growing steadily through high school and college, where he eventually obtained a Computer Science degree. After college, he turned his passion into a successful career in tech, where he builds innovative software solutions, from backend systems to user-friendly interfaces. Today, Dylan co-runs Upwheel, developing websites, overseeing our technical operations, and ensuring that every website is built for performance, reliability, and growth.
“They have taken a small business and turned it into a highly relevant local business in less than a year.”
Hudson S.
Owner, Sanders Blinds
Ready to get started or learn more? Let’s chat!
Ready to get started or just have a few questions? Fill out the form below, and we’ll get back to you ASAP. No pressure, no pushy sales talk — just real help. You can also shoot us an email at info@upwheelagency.com.