We are Upwheel

Your trusted website design partner for the home services industry.

We’re a small yet highly capable team driven by a passion for website design and the power it holds to transform your business.

Our values

Core principles that guide us

Our values are the pillars by which we live and work. They guide us always to do right by our customers and put integrity over profits.



Grounded in trust and transparency, we pledge clear, upfront pricing and honesty in everything we do. It's this unwavering commitment to integrity that creates a foundation for mutual success.



We’re committed to your project and helping you succeed. We promise to communicate effectively every step of the way, work through obstacles together, and do everything we can to help your business grow.



Fueled by a love for what we do, our passion is reflected in the websites we create for our clients. We believe the best outcomes are created by those who love what they do and take great pride in how they do it.



By embracing collaboration, we merge our expertise with your vision. This allows us to craft exceptional websites that reflect the unique spirit and goals of your business to effectively generate more leads.


Meet the team

Discover the leaders behind Upwheel, where expert design and development come together to help your business succeed online.

Eric Otness, Upwheel Co-Founder and Head of Design

Eric Otness

Co-Founder | Head of Design

Eric's journey into website design began in his early teens, building websites for fun and eventually deepening his expertise with the launch of his eCommerce business in 2017. This experience honed his skills in conversion-focused design, leading him to establish his first web design company in 2018. He eventually pivoted to freelancing, where he amassed a portfolio of successful projects and highly satisfied clients, including work for global multi-million dollar brands. In 2022, he co-founded Upwheel with his lifelong friend, Dylan, fulfilling their shared dream of creating a leading website design company.

Dylan Roberts, Upwheel Co-Founder and Head of Development

Dylan Roberts

Co-Founder | Head of Development

Dylan's venture into the world of programming started in childhood, initially coding as a hobby and progressively building his expertise through high school. This early passion for technology led him to obtain a Computer Science degree, laying a strong foundation in software engineering. His academic pursuits translated into a robust career in the tech industry, where he excels in developing innovative software solutions, ranging from backend systems to user interfaces. Driven by his enthusiasm for web development, Dylan embarked on the entrepreneurial path, co-founding Upwheel in 2022 alongside his lifelong friend, Eric.

Client reviews

Don’t just take our word for it.

"Upwheel team was just amazing to work with! They were very patient with me as I was learning new concepts and changing my mind on designs (more than once)! I got an amazing website that is helping to grow my business and the experience to build it was exceptional! I couldn't recommend them more highly!"

Denny M.

Owner, Red Fox Remodeling

"Upwheel has really been a huge help to my business! We regularly get comments on how awesome our website is. I highly recommend trusting your next project to Upwheel!"

Hudson S.

Owner, Sanders Blind

“I've had the opportunity to collaborate with Eric and the team at Upwheel on multiple web design projects, and they are a pleasure to work with. Eric is detail-oriented, consistently delivers high-quality work, and goes the extra mile for his clients. I highly recommend Eric and his team for your next project.”

Regina T.

Copywriter, Trabanino Creative

“Working with Eric and Dylan is always a pleasure. They are easy to work with and produce amazing results. I have worked with Eric on a few projects now and will be coming back to him for future projects. He is one of the only designers that I have worked with that offers suggestions and critic that will improve your website.”

Ben L.

Co-founder, Monarch Kid Co.

“Eric is an incredibly talented designer! Absolutely by far the best that I have worked with. He went above and beyond to think through the design and deliver something that took a lot of time and effort. On top of all of that, he is an excellent communicator. I would ABSOLUTELY recommend to anyone who is looking for a very capable and fun to work with designer.”

Ben G.

Co-founder, Klubby

“Working with Eric was an absolute pleasure. He understood the brief, asked all the right questions, and went above and beyond to make sure the deliverable was perfect. I mean this when I say it: the work Eric produces is of the highest quality, you will not be disappointed!”

Dan P.

Co-founder, Haydon Power

Headshot of Eric Otness
Headshot of Dylan Roberts

Request a free consultation

Have a project in mind? Please fill out the form below and we’ll get back to you within 48 hours to set up a free, low-pressure consultation. You can also email us at info@upwheelagency.com


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